They say a picture is worth a thousand words, and that definitely applies to what your LinkedIn profile picture says about you.
LinkedIn is still the premier social media platform for connecting with your peers and finding prospective talent. It is also the platform that allows you to swim in the “passive candidate” lane. Recruiting is changing everyday and it’s becoming more of a social game now than it ever was in the past. If you still don’t have a LinkedIn profile, it’s time to get on the bandwagon! On LinkedIn it’s best to present your professional self, show recruiters and hiring managers what you can offer their company and why you could be their next great hire. The first impression you make on LinkedIn is through your profile picture, so don’t screw this up.
As talent matchmakers, we use LinkedIn every single day and we see many different types of profile pictures that strike us, for better or for worse, they make an impression on us. We’ve decided to share with you some of the things we find everyday in hopes that you will be inspired to update your profile pic (and we can help with that too if you’re going to DIG South - keep reading).
Let’s start with the ugly. There are five types of photos you should NEVER (Did you hear us?We said never!) use on LinkedIn:
All in the family – Your kids and furbabies are darling, but LinkedIn is no place to show off the clan. Your profile picture should just be of you and your wonderful self.
Head games – You are a whole person, so aggressively cropping yourself into a floating head is mildly terrifying. Conversely, you don’t need a full-figured shot…especially one without your shirt (I wouldn’t bring it up if it didn’t happen). Find the happy medium of waist up or shoulder up. And keep your clothes on!
Sorry selfie – A mature professional must do better than a mirror-selfie. No selfies, bottom line. Can we just not?
Glamour Shots Circa 1992 – Clarendon, Mayfair and X-Pro II filters have their place, and it’s on Instagram. If you want to do a classy black and white shot, that’s potentially glamorous, but do avoid the overly dramatic, colorful filter action. It’s just too much.
Hiding in plain sight – Quality is key, my friends. If your photo is blurry or grainy, I’d recommend a re-take. Also, editing out your red-eyes is a good idea too. You’re going for a warm connection, not trying to posses someone.
Generally speaking, we like a straightforward, or semi angled, shoulder-up smile on LinkedIn. We also find that neutral backgrounds work the best if you’re going for a professional headshot. Depending on your industry, you can afford to be more casual, but ultimately a high-resolution, clean shot of your beautiful face is a safe bet.
I understand not everyone has access to a professional photographer, so put down the selfie-stick and come visit our fabulous team from OneinaMil at the DIGSOUTH Talent Lounge (Booth #5). We will be doing FREE professional headshots to help you put your best self forward on LinkedIn. We will make sure you have the perfect shot to electronically take with you. If you want to stick around, we will also being doing some fun, photo booth esque shots (props and all), but those of course are just for fun and not for use as your LinkedIn profile pic!
We look forward to seeing you and your smiling face soon! If you have any questions about how to optimize your LinkedIn presence, reach out to our personal branding guru, Mary Beth, and she’ll point you in the right direction. She will also be on-site at our booth ready to answer all of your questions about building your personal brand. She is an expert at helping you be the best version of yourself and can guide you into the best ways to take your career into your own hands.
See you at Dig South!