Build a Culture that you Adore

Culture will happen whether you want it to or not, so why not build one that you adore?

Culture. The latest buzzword in recruiting and talent development. You’ve probably heard it thrown around the tech scene like a 1990’s hacky sack, but does anyone actually get it right? Is building a workplace that doesn’t suck the only way? We think so.

At OIAM culture is in our blood. From yoga pants, to working oceanfront, empowering our team members, to helping everyone grow professionally, we love our jobs!  There are a few companies out there who seem to have the secret sauce that we follow closely. Lucky for us, there are a select few who are getting it right. We are able to continually learn from these companies and we are excited that they will be heading our way next week for DIG SOUTH. Check out why these companies really have our attention. In no particular order of awesomeness, the first culture-win on our list is Vaynermedia. (We love Gary V and everything he stands for, we kind of stalk him and his amazingness). Many shops claim to embrace diversity, but Vaynermedia commits to it. By welcoming team members from all walks of life, this squad thrives off its’ eclectic, quirky members with backgrounds ranging from finance and engineering to improv comedians and classical musicians.

We applaud this approach because different people with different experiences, education, and passions can challenge us to be the best versions of ourselves. It’s all about exposure and perspective. It may be uncomfortable and heads may roll every now and again, but why would you want to be surrounded by people who think ONLY the same way you do? Not only will this scenario inevitably become boring, but it will keep you stuck in a stagnant box of what you already know. Vaynermedia seems to have nailed its’ diverse culture, which can only be contributing to the company’s unbridled scaling and wild success.

Next, let’s visit Hubspot, THE marketing automation platform taking the world by storm with revolutionizing how businesses manage prospecting from start to close.  From inception in 2006, Hubspot lived by its “culture code” which began as an internal document shared among the founding team that has since spread to its thousands of employees and clients.

We are obsessed with two things about Hubspot’s ever-evolving culture code. One, their mentality is that culture will happen whether you want it to or not, so why not build one that you adore? Exactly. The train is coming, you can’t stop it, but you can decide the direction it's heading in. Two, the “code” is simple, yet powerful with mantras such as, “You shouldn’t penalize the many for the mistakes of the few.” and “Better a diamond with a flaw than a pebble without.” Beautiful stuff. The point here is that culture doesn’t have to be complicated to be defined or structured, and it should be a living, breathing, growing part of your company.

Again, two vastly different approaches to culture with that are both integral to company success. Who else do you think gets it right, and why? If you’ll be out at DIG SOUTH, come visit OneinaMil at the Talent Lounge (Booth #5), and we can chat more about what culture means to you, and how to make it work for your team. Also, check out our social media channels to get a feel for our own internal culture at OIAM. Or better yet, stop by our office to chat but don’t forget your paddle board!

In Shared Success,

Your Friends at OIAM